Question 1

How do I know if a domain name fits my business?

Accepted Answer

Four things decide it: whether the name says what the business does, whether it survives being spoken aloud, whether the extension agrees with the field, and whether it stands apart from the naming conventions of its moment. Domainators scores each separately and publishes the weight of each, so the parts can be argued with individually rather than hidden inside one number.

Question 2

Does a domain name need to describe the business?

Accepted Answer

It matters most when search has to carry the business. A name containing what you do lets a stranger guess the business before reading anything, which is worth a great deal when nobody has heard of you and very little once they have. A brand you intend to advertise can afford to mean nothing at first.

Question 3

What does a fit score not tell you?

Accepted Answer

It says nothing about availability, what the name is worth, how many people search for those terms, who already ranks for them, or whether the name infringes a trademark. Domainators names those gaps on the page rather than scoring them as average, because scoring an unknown as neutral is how an index quietly becomes an opinion.

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